Firefighters accuse Fireman Sam and Peppa Pig of sexism

Children's TV shows Fireman Sam and Peppa Pig have been accused of sexism amid a passionate debate online.

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The London Fire Brigade criticised Peppa Pig for using the term “fireman” instead of “firefighter” in an episode called The Fire Engine.

“Come on @peppapig, we’ve not been firemen for 30 years,” it tweeted.

“You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters.”

Come on @peppapig, we’ve not been firemen for 30 years. You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters. Join our #Firefightingsexismcampaign https://t.co/IRjLtqolEl

— London Fire Brigade (@LondonFire) March 17, 2019

According to Government statistics, 5.2% of firefighters in England were women in 2017.

Piers Morgan scoffed at the suggestion that Fireman Sam, which first hit UK television screens in 1987, was also culpable after it came under similar scrutiny for its use of gendered language.

The TV presenter tweeted: “If women are being ‘put off’ joining the fire service because Fireman Sam – A CARTOON CHARACTER – supposedly ‘perpetuates male stereotypes’ then can I politely suggest these women probably don’t have what it takes to fight fires.”

Championing their #FirefightingSexism campaign, the London Fire Brigade responded by saying that young girls “think they can’t be firefighters because children’s TV continues to use outdated language”.

“If you respect our work, then get our name right,” the brigade tweeted.

After one Twitter user pointed to character Firefighter Penny Morris in response to the fire service’s criticism of Fireman Sam, London Fire Brigade said her involvement is “completely devalued” by the show’s name.

“Sadly Penny’s involvement in the show is completely devalued by the constant use of the outdated term fireman in the catchy theme tune, title and on all merchandise,” the fire brigade tweeted.

“Language matters.”

The debate continued on ITV’s Good Morning Britain, with Morgan sarcastically telling viewers: “Postman Pat – he can’t be a postman any more. What is he, a postperson? Postperson Patricia?

“And you can’t have a black and white cat because that’s racist.”

Southampton footballer Charlie Austin agreed with Morgan’s view, tweeting: “This programme is not sexist… it’s Fireman Sam next we will be talking about postman pat and bob the builder.”

Meanwhile Celebrity Big Brother star Casey Batchelor described the idea that Fireman Sam is sexist as “ridiculous”.

However West Yorkshire Fire and Rescue firefighter Dave Walton said he “fundamentally disagrees” with criticism from people such as Morgan.

He tweeted: “The show is aimed at CHILDREN, specifically at a time of life when they are clearly influenced by what they see on TV.

“That’s where we can make a difference for the future.”

Earlier this week, London Fire Brigade commended the release of a new firefighter Barbie, wearing the service’s uniform.

It tweeted: “She’s been toying around with different careers but for her 60th anniversary she’s smashed another glass [plastic?] ceiling by becoming Barbie the firefighter! AND she’s donning our gold kit too.

“Great to have her #FirefightingSexism support #ThisGirlCan.”

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